CASE STUDIES

Data, Insights & Analytics

Reaching Out to Millions on the Move in Singapore

CLIENT

StarHub is a Singapore company focused on world-class communications, entertainment and digital solutions. With nationwide fibre and wireless infrastructure and backed by global partnerships, StarHub offers homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. StarHub also develops for corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. StarHub generates annual revenues in excess of $2 billion

REQUIREMENT

StarHub, in association with an out-of-home advertisements provider, wanted to develop a ‘Crowd Reach Dashboard’ to track media effectiveness. StarHub had the user data filtered for anonymity and privacy. StarHub intended to utilise media analytics and reach estimation dashboards with geo mashups to check out the effectiveness of advertiser spend and ad reach.

RESULT

The deliverables included consumer journey lifecycles, journey assets design and deployment and tracking of automation effectiveness. Large scale marketing automation planning and execution using SFMC was integral. StratAgile carried out 8000 email campaigns a year with 15-20 journeys across the customer lifecycle being recorded resulting in 15,000,000 interactions. Forty plus languages were catered to. To enable this, StratAgile developed a scoring/ tagging framework and involved itself deeply in customer journey design tapping into a wealth of data. Campaign configuration followed this, culminating in flawless campaign execution.

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