Digital Transformation Consulting
Consulting For Comprehensive Lead Generation
VMware is an exceptionally innovative American company that provides cloud computing and virtualization software and services. Since its founding in 1998, VMware’s innovations in technology and its networked ecosystem of 75,000 partners have transformed entire industries — from banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation.
Across the world, VMware takes on the industry’s toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more. VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. The VMware range of software spans app modernization, cloud, networking & security and digital workspace.
VMware for its VMworld event in Singapore wanted to create and enable comprehensive digital lead-generation strategies across 6 countries in 3 languages (both social and digital). Conceptualising, planning, management and the execution of lead-generation assumed centrality. Outreach and planning to target C-Level and middle managers in the cloud, security, data centre and infrastructure area was the key factor.
StratAgile with embedded experience and expertise in the domain, created multiple custom audiences and lookalike audiences for effective targeting. FB and FB ads thus brought in a huge chunk of attendees as the tagging of assets for reporting purposes vouched for and verified. With a diversity of assets deployed in the form of videos, carousel and promoted ads not to speak of multi-lingual ads and copy for localisation, the participation exceeded the expectations by leaps and bounds. Integrated FB live to showcase and gather the digital audience during event worked to the fullest. Counterintuitive as it may sound, StratAgile used a B2C channel (FB) for B2B purposes to catalytic effects.