CASE STUDIES

Web Analytics, Social & Audit

Dedicated Information Resource On Innovation Trends

CLIENT

The Global Innovation Index, created in 2007, is co-published by Cornell University, INSEAD and the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations. Since innovation is recognized as a central driver of economic growth and development, the GII aims to provide insightful data on innovation and, in turn, assist economies in evaluating their innovation performance and make informed innovation policy considerations.

The GII is now a reliable and impactful reference for economic policy strategies. Additionally, the UN General Assembly relies on the GII as a yardstick for measuring innovation. The GII also allows economies to assess their innovation performance and design appropriate innovation and intellectual property policies.

REQUIREMENT

Global Innovation Index jointly brought out by WIPO and Cornell University needed a place on the Web or rather a microsite. The requirement entailed the creation of a CMS and a social friendly site.

RESULT

Given the importance of the project and its pedigree, a high profile team from StratAgile was assigned with the task. Data Analysis and blog display was also a part and parcel of the project. The implementation and go-live was carried out in record time to the utmost satisfaction of the stakeholders. The microsite had a huge fan following amongst youth as testified by social media engagement stats.

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