Data, Analytics and Insights

Analytical Engine For Online Marketing & Retail


For well over a century and a half, the Levi’s brand of denim jeans has been one of the world’s most recognised and popular names in apparel. No piece of clothing has achieved as much success worldwide as Levi’s blue jeans has since its invention by Levi Strauss and Jacob Davis in 1873.

The pioneering spirit still permeates all aspects of the company’s business. Through innovative products and practices, Levi Strauss & Co. has become one of the world’s largest apparel companies and also a global leader in jeans. The company also owns the Dockers and Denizen brands, which are global names in their own segments. With around 500 stores, Levi’s products are available in over 110 countries.


Levi’s e-commerce webstore and marketplace in Japan needed a recommendation engine considering the paramount importance of the market to Levi’s and how it could be further leveraged.


Profile and clickstream of user/ customer superimposed on historical purchases led to relevant recommendation sets displayed to customers piquing their interest further and leading to enhanced sales. A scoring arrangement based on progressive clicks and searches within the store contributed to the bottom line. The engine also had the next best product recommendation after a threshold impression level was gauged. Net result: conversion rates from recommendation module increased by 35-53% due to relevance.