Web Analytics, Social & Audit
Communicating The Message About Communications
Motorola Solutions is the successor to Motorola Inc, the American telecommunications giant that pioneered cellular telephony and wireless communications handsets. Headquartered in Chicago, Motorola Solutions is one of the world’s leading providers of data communications and telecommunications equipment with over 18,000 employees in 60 countries. With an intellectual property portfolio of thousands of patents in wireless technologies, Motorola Solutions serves more than 100,000 public safety and commercial customers in more than 100 countries. The company focuses on providing mission-critical services, software, video and analytics, backed by secure and resilient land mobile radio communications to keep business thriving and communities safe.
The communications giant wanted to carry out SEO & Analytics tagging optimally, so as to enhance its visibility and boost awareness for its healthcare communication and security solutions. The key focus was on implementation of best practices for tagging, conformity and adherence to the same.
StratAgile began with Google webmaster and analytics audit for Motorola Solutions and zeroed in on the pitfalls and loopholes characteristic of some legacy systems. A detailed analytics audit for web with inference to W3C standards was also conducted. A sudden uptick in website traffic constituted the immediate result in addition to ripple effects playing out in terms of visibility and awareness. Detailed next steps for web compliance were also spelt out which helped Motorola Solutions retain its pole position.