Web Analytics, Social & Audit
Delivering A Global Brand To A Local Audience
Unilever is one of the world’s largest multinational companies with over 2.5 billion people using its products each day. Unilever owns more than 400 brands and markets its products, many of them market leaders, in around 190 countries. Its portfolio includes food, drink, confections, cheese, ice cream, cleaning agents, tea & coffee, bottled water, toothpaste, chewing gum, frozen pizza, pregnancy tests, personal care, breakfast cereals, pharmaceutical and consumer healthcare products.
Unilever’s annual turnover exceeds $60 billion. The company relies on insight and innovation to make sure that its brands perform for consumers and exceed their expectations. Unilever also makes sure that its brands act on issues that consumers care about and make sustainable living commonplace.
Unilever’s Omo is one of its many brands that have an annual turnover of more than a billion dollars. Social amplification & influencer marketing platform for Unilever Omo was the clear and unambiguous requirement.
The idea of Mingle Button intended to spread enhanced brand awareness that incentivised customers directly on their clicks was a brainwave. Direct, end-to-end management of campaigns and generating of creatives coupled with reward management and distribution – all of these formed part of the equation. Acing it resulted in delivering the brand to enjoy a greater degree of awareness. Interest and engagement followed. Conversions began to take place. Sales and loyalty charted a new path of growth.