CASE STUDIES

Websites and Mobile Apps

Creating & Spreading A Big Taste In A Big Market

CLIENT

When Ralph and Alice Stayer opened a butcher shop in 1945, they named it after their hometown – Johnsonville, Wisconsin. The sausage they made was based on an old family recipe from 19th-century Austria. It became known as the sausage with the BIG TASTE, and the Johnsonville legacy was born!

Today, Johnsonville is the most popular brand of sausage in the United States and is available in more than 45 countries. Their sausage range includes Brats, Italian, Smoked, Breakfast and Snack. Johnsonville has around 2,000 employees who are called members. Each member takes ownership of product quality to ensure the excellence and ‘Big Flavour’ of Johnsonville Sausage.

REQUIREMENT

When Ralph and Alice Stayer opened a butcher shop in 1945, they named it after their hometown – Johnsonville, Wisconsin. The sausage they made was based on an old family recipe from 19th-century Austria. It became known as the sausage with the BIG TASTE, and the Johnsonville legacy was born! Today, Johnsonville is the most popular brand of sausage in the United States and is available in more than 45 countries. Their sausage range includes Brats, Italian, Smoked, Breakfast and Snack. Johnsonville has around 2,000 employees who are called members. Each member takes ownership of product quality to ensure the excellence and ‘Big Flavour’ of Johnsonville Sausage.

RESULT

An app is an enterprise’s dedicated piece of real-estate in quite personal and intimate a setting: a person’s mobile phone. It was of utmost importance to be informative but not intrusive lest it frustrate delicate equations. The app, upon its development resulted in array after array of downloads, a process still ongoing. The people of Singapore have welcomed the app with both hands. Rejection, and deletion are at a minimum. The top and bottom lines of Johnsonville Sausage experienced marked improvement after app downloads indicating heightened sales.

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