Websites and Mobile Apps
Creating & Spreading A Big Taste In A Big Market
When Ralph and Alice Stayer opened a butcher shop in 1945, they named it after their hometown – Johnsonville, Wisconsin. The sausage they made was based on an old family recipe from 19th-century Austria. It became known as the sausage with the BIG TASTE, and the Johnsonville legacy was born!
Today, Johnsonville is the most popular brand of sausage in the United States and is available in more than 45 countries. Their sausage range includes Brats, Italian, Smoked, Breakfast and Snack. Johnsonville has around 2,000 employees who are called members. Each member takes ownership of product quality to ensure the excellence and ‘Big Flavour’ of Johnsonville Sausage.
The requirement was pretty much simple and straightforward: development of B2B e-commerce app for the meat and dairy industry player; and hence required sophistication of the highest degree. StratAgile, with its extensive footprint and background in app development was chosen and immediately applied itself to the task with ease.
An app is an enterprise’s dedicated piece of real-estate in quite personal and intimate a setting: a person’s mobile phone. It was of utmost importance to be informative but not intrusive lest it frustrate delicate equations. The app, upon its development resulted in array after array of downloads, a process still ongoing. The people of Singapore have welcomed the app with both hands. Rejection, and deletion are at a minimum. The top and bottom lines of Johnsonville Sausage experienced marked improvement after app downloads indicating heightened sales.