eCommerce Build & Operations

B2B Healthcare Partner Engagement in ASEAN


Philips Healthcare, one of the many arms of its diversified technology parent headquartered in the Netherlands, focuses on improving people’s lives through meaningful innovation. With a century of history and more than 450 innovative products and services, Philips took on the world’s challenges in healthcare by creating solutions that deliver better care to more people at lower cost. Philips Healthcare has more than 37,000 employees in 100 countries working to create a healthier future by looking beyond technology to the experiences of consumers, patients, providers and caregivers across the health continuum. Relying on deep research, design and innovation capabilities, Philips Healthcare has consistently created and unlocked insights leading to innovative solutions for transforming the delivery of healthcare. Philips Healthcare’s revenues contribute to more than 40% of Philip’s global sales revenue of around $25 billion.


The sector of healthcare registering a robust growth rate over the decades and especially in Asia, Philips healthcare decided to tap into B2B Commerce for healthcare. For the business efforts to fructify, it needed to have a B2B ecommerce platform for partners and the enterprise division. An e-store build was central to the scope of work. Integration with third-party APIs was an imperative.


StratAgile was chosen to execute the plan thanks to its deep-seated knowledge and game changing delivery model manifested as the StratCommerce platform. StratAgile carried out a thorough requirement analysis in conjunction with domain experts and designed an end-to-end journey and workflow with clockwork precision. The platform, as it achieved criticality, contributed to the top line and bottom line of the company with transformative effects across the stakeholder and customer segment. The seamless integration with a range of third-party APIs provided for smooth functioning and convenience enhancement with negligible downtime. The StratCommerce platform, from the StratAgile forge lived up to its industry reputation and the management of Philips B2B ecommerce platform is being continued with.