Stratagile Singapore

(re)defining digital marketing

 
 
Making sense of your digital campaigns & numbers…

Insights & Analysis

Part of storing data is making sense of data - which is why at StratAgile, we build self-help tools to support and empower users to derive insights that will be useful to you and your organisation. Our insights and analysis capabilities support:

  • Clustering - where we can determine how each group of customers behaves and how appropriate campaign mechanics can be deployed to support individual clusters
  • Decision tree - determining how different groups of like-minded people arrive at their decisions. This allows you to determine what the key influencing factors are
  • Regression analysis - this allows you to find the effects of changing a cause on a segment